What has Botticelli’s The Birth of Venus got to do with market research? Well, note the crop. But as nice as it is, it’s only the bigger picture that tells us the actual story.
This is at the heart of the next issue for discussion; the ‘new’ (?!) practice of listening online.
Of course ‘listening’ itself, as [...]

 
There’s been a lot of talk about engaging research participants in this ‘new’ research paradigm.
I’m focusing on qualitative market research here because firstly, that’s my thing…
: )
…and secondly, because I hear that ‘engagement’, within the context of market research online communities, is community-nirvana. The ‘best’ communities are engaged communities.
This strikes me as, paradoxically, both obvious [...]