Archive for September, 2009

Black or white? Discuss.

29Sep09

Coincidentally, after my last post, this came up in my Google Reader today;
More on the Problems with Opt-in Internet Surveys
Here’s the first article;
Study Finds Trouble for Opt-in Internet Surveys
I had the great privilege of attending an AMSRS Professional Development session earlier this year to hear Jon Krosnick speak. He was brilliant.
And so it’s with great [...]


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Buzz off, I’m eating my dinner.

22Sep09

So! Continuing with the #stuffiwonder theme…
The telephone vs online survey debate.
The one that goes;
“Really, given that everyone’s moving from landline to mobile/cell these days, telephone survey sample representivity is seriously compromised”.
More often than not (and, of course, depending on who’s doing the debating), it ends with a nod to online panel surveys. In this context, “…they’re [...]


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Who are these people?

09Sep09

How do market research online community providers populate their clients’ communities?
(When I say “market research” communities, that’s exactly what I mean; a community used as a market research tool. I’m not talking about online communities that are used in a marketing/customer relations exercise.
I’m not quite sure that the difference is apparent to all, but they’re [...]


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