Another question from the discussion.
Q3: Is consumer attitude shifting in regard to research participation?
A: Chinese whispers from quant-land suggest that long, boring surveys are failing to engage respondents. This isn’t new, but there’s more research on research now, and thus we’re hearing more about it.
I’ve no doubt that poorly designed surveys would spark a shift [...]

Following on from my last post, here’s the second question and answer…
Q2. Are there any lingering misconceptions that marketers attach to market research?
A: Four misconceptions de jour;

That online research is quicker and cheaper. It usually isn’t if it’s done well. The technology doesn’t provide the value. It’s the analysis that provides the value. And that’s [...]

I recently answered a few questions about market research for Marketing Magazine. I must say, it was nice to be at the other end of the questions!
I think the article only appeared in the print edition (June, 2009), so over the next few days I’m going to post the nutshell version of the questions (4 [...]